How to Overtake the Competition in 2018

February 14, 2018
How to Overtake the Competition in 2018

2017 was a great year for home sales and 2018 is shaping up to be much the same. The inventory of homes on the market is slim and prices are holding strong. But that does not mean that every home will get multiple offers or sell within a few days. In order to have the edge, you will need to know who is shopping and what they are looking for in a home.

Focus on Millennials

This is the largest growing demographic of home buyers. Marketing to buyers in their mid-20s to mid-30s is paying off because they boast the most purchasing power in the United States. Millennials are settling down overwhelmingly in the suburbs and neighborhood walkability is an important factor. Play up your neighborhood, parks, nearby cafes and stores if you have them.

Smart Home Feature

Many homeowners have upgraded with features like built-in USB ports, smart thermostat systems, and integrated home monitoring. These features are highly desirable and appeals to a large pool of potential buyers.

Drone Videos

Standard photography and video tours often goes unnoticed by buyers unless it is remarkably good or bad. Drone footage elevates your listing by including landscaping, unique home views, and shows the nearby neighborhood. It’s all about getting more people in the door to see your home.

Turnkey Homes

Invest in a pre-inspection so you know what to expect before an offer is on the table. Today’s buyers are less interested in fixer uppers and more prone to spend their money on a move in ready property. If you can identify and fix problems before a buyer comes along, it will save you a lot of heartache.