Building a Social Marketing Strategy that Works

Building a Social Marketing Strategy that Works

Social media marketing is about building relationships, being relevant, and ultimately increasing business though your pipeline. Real estate professionals should be taking full advantage of social media because savvy consumers are seeking information, not advertising. Clients want to be educated... read more

Managing Your Lawn with Xeriscaping

Managing Your Lawn with Xeriscaping

Living in the south comes with a climate that can be overwhelmingly hot and humid for long periods of time. During the summers particularly, the weather can go through many different stages, varying from torrential daily rain showers to weeks of not a single drop. Homeowners can find themselves... read more

Create Your Own HGTV-Worthy Modern Farmhouse

Create Your Own HGTV-Worthy Modern Farmhouse

One of the biggest trends in décor is the modern farmhouse look. Chip and Joanna Gaines have become household names with the popularity of their HGTV program, Fixer Upper. In the southeast United States, the word “farmhouse” is the most searched design term on Google. Whether... read more

Home Improvement Projects Best Left to the Pros

Home Improvement Projects Best Left to the Pros

When it’s time to sell your home, it’s best to get your property in tip top shape in order to fetch top dollar. But there are lots of projects that can start to add to your final bottom line. As a handy owner, you might be considering tackling some of those projects yourself to save... read more

The Soggy Truth of Pool Maintenance

The Soggy Truth of Pool Maintenance

Nothing is better than jumping into a crystal clear pool on a hot summer day. For those that are looking for a home this summer, there are some important things to keep in mind if your dream home has a pool out back. For homeowners with a pool, are you properly caring for it? There is a lot... read more

New Video Platform Could Be a Real Estate Game Changer

New Video Platform Could Be a Real Estate Game Changer

Video has fast become one of the most powerful tools is an agent’s marketing arsenal. According to research from Google and the National Association of Realtors, 86% of home shoppers use video tours to learn about neighborhoods before they start searching for homes. The same research found... read more

Unlocking the Secrets to Your Financial Future

Unlocking the Secrets to Your Financial Future

Have you ever wondered what determines your credit score? If you are in the market for a new home, you most likely have spent quite a bit of time analyzing that three-digit score and thinking about the best method to increase it. There are few numbers in your life that can wield so much power.... read more

Homeowner Fixes to Fetch You a Fast Offer

Homeowner Fixes to Fetch You a Fast Offer

The weather is great, the buyers are out, and you are looking to sell. It seems like all the variables are working in your favor for a quick and easy sale of your home. But not so fast, homeowner – If you don’t address a few issues that buyers might notice when they tour your... read more

Make Your Marketing Efforts Go Further with Senior Shoppers

Make Your Marketing Efforts Go Further with Senior Shoppers

There is no demographics that is less understood in this day than age than senior buyers and sellers. With such a broad scope of backgrounds and ages between them, people from the Baby Boomer generation and The Silent Generation are hard to lump into one category when it comes to marketing... read more

Bathroom Renovations on a Budget

Bathroom Renovations on a Budget

If you are looking to spruce up the look of your bathroom either for yourself or for potential buyers, you can do so without breaking the bank. The average bathroom remodel can set you back $10,000 and can cost double if you are looking to go for a high end finish. But with some proper planning... read more