This past April, Tabitha Caver of the Perimeter office found out her childhood friend, Nicole Searcy, was relocating to Augusta, Georgia. She suggested she refer her to BHGRE Metro Brokers’ relocation service and Searcy agreed. Caver submitted Searcy’s information to the team and they contacted her within minutes. That same day, Searcy began working with Randy Johnson of C21 Larry Miller. Approximately one month later, Searcy closed on a property and recently purchased another to rent out.
Both Searcy and Caver were extremely pleased with the quality of service and overall efficiency they experienced working with relocation.
“It was a real win-win for everybody involved. And it made me proud to help out an old friend,” said Caver.
This was Caver’s first time referring someone to relocation but certainly not the last. In fact, she’s already in the process of submitting more referrals and even developed a marketing strategy to increase her visibility to out-of-state prospects on Facebook!
“It’s great. It’s like money just shows up in your account,” said Caver.
Interested in learning more about referrals? Read below for three easy tips to help you get started!
Keep Up With Your Sphere of Influence (SOI)
Social networking sites like Facebook and LinkedIn are perfect for being aware of the latest “goings on” within your network, especially when it comes to a friend or family member who lives out-of-state. Do you have someone who has gotten a new job or is experiencing a “lifestyle change” such as getting married or having children? Even if they are in another state, you can help and collect a referral commission! Make sure your SOI knows you can assist them with their real estate needs anywhere in the U.S.
Tools and Resources
Take advantage of the tools and resources available to you! Whether it’s sending a direct mail campaign, ZAP email or Facebook message, don’t be afraid to get creative when reaching out to former and potential clients about their relocation needs.
Make it a Part of Your Routine
From old friends and former coworkers to hairstylists and dentists, all these people have SOI’s of their own and you just never know who might be in need of your assistance. Integrate BHGRE Metro Brokers’ award-winning relocation into your daily conversation. It’s just one of the many services you have to offer—don’t sell yourself short!
BHGRE Metro Brokers is running the 2017 Outbound Referral Contest until the end of September. At which point, the top five agents who send the most closed referrals during the promotion will be announced. These grand prize winners will receive $500 cash each as well as a private lunch with president and CEO Kevin Levent at one of the top restaurants in Atlanta. We wish all participating agents the best of luck!
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