Marketing Tools Available
to Associates
• Agent web sites
-
Every associate receives a fully
customizable, professionally designed web site at no cost to promote
their listings, qualifications and services. It has the best
metro Atlanta and north Georgia listing search available and is integrated with a CRM
software.
• Premier Service®
-
The Premier Service program
distinguishes our agents from all others. It's supported by
marketing materials and a nationwide advertising campaign by GMAC
Real Estate.
More on
Premier Service
• Atlanta Journal-Constitution & The Real Estate
Book
- Our
partnerships with the AJC and TREB allows us to offer incredible savings to
our associates on advertising
in these publications, as well as ajchomefinder.com.
• The Supply Superstore
- Metro
Brokers’ in-house marketing store stocks customized marketing
materials including
announcement cards, stationery, signs, clothing, novelty items, sales
presentation materials and more.
Numerous marketing flyers and brochures are available at no cost to
associates.
• Elegant Homes®
-
A marketing program specifically designed for the luxury home market
that offers sales associates an
array of enhanced sales materials, signage and advertising opportunities.
Plus, Metro Brokers subsidizes half of the ad costs.
More on the
Elegant Homes program
• Super Sunday open house event
-
This open house event is held the
second Sunday of each month. An online system allows agents to
donate open houses to certified hosting agents. Hundreds of
open houses are available and Metro Brokers gives away $1,000 in a
random drawing to an open house visitor. Plus, thousands of
dollars are spent to advertise the event on TV, the internet and in
print to attract more clients.
More on Super Sunday |
|
|
|
Corporate Marketing
• Hot PropertiesTM Magazine
- Metro Brokers' exclusive photo listing magazine is published
monthly with a distribution of more than
45,000 copies at more than 1,200 locations throughout metro Atlanta
and north Georgia,
including all 132 Kroger locations. The full color magazine advertises every
new Metro Brokers listing at no cost to our associates.
More on Hot
Properties
• Print and TV advertising
- Metro Brokers
achieves nearly 500 million consumer impressions every year through
its multimedia advertising campaign. Thirty second commercials
can be seen on all the broadcast television networks during prime
time and on selected cable channels. Our print campaign includes
institutional advertising in the Atlanta Journal-Constitution, KNOWAtlanta and many of the community newspapers throughout our
coverage area.
• Award-winning web site, metrobrokers.com
-
Metro Brokers' award-winning web site features Atlanta's largest
database of homes for sale (more than 100,000 homes). All of
the listings in FMLS and GaMLS are imported daily, combined and
duplicates removed. The site features top search engine
placement on Google and Yahoo and is networked to ajchomefinder.com,
realtor.com, and the GMAC Real Estate family of web sites. The site was
named best Realtor web site four years in a row by the Greater
Atlanta Home Builders Association (GAHBA).
 • Public relations team
-
Our in-house communications team is committed to promoting Metro Brokers and
its associates through the news media, special events, promotions
and our monthly newsletter, The
Metro Messenger. Metro Mike,
our costumed ambassador of goodwill, attends parades, community
events and parties.
• Billboards
- Our
five strategically placed billboards feature an electr onic message
board that is updated daily with the number of homes for sale in GaMLS and FMLS (minus duplicate listings). Every other day,
positive messages about the real estate industry are posted to keep Atlantans wondering what the billboards will say next. These
billboards have been featured in numerous news stories and continue
to captivate metro Atlantans. |
|
