Marketing Tools Available
to Associates
• Premier Service
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An industry-changing program established by GMAC Real Estate in 2002
that focuses on
the core desires of home buyers and sellers. The three simple tenets
of Premier Service
enable sales associates to speak to clients in a way real estate agents
with other companies will not.
The program is supported by marketing materials and a nationwide
advertising campaign by GMAC Real Estate.
• Atlanta Journal-Constitution advertising partnership
Our
partnership with the AJC allows us to offer incredible savings to
our associates on advertising
in the AJC’s Sunday Homefinder, the single greatest print resource
for homebuyers in metro Atlanta,
and ajchomefinder.com, the city’s top web portal for home
buyers on the internet.
• The Supply Superstore
Metro
Brokers’ in-house marketing store stocks customized marketing
materials including
announcement cards, stationary, signs, clothing, novelty items, sales
presentation materials and more.
• Virtual tours
-
Through our partnership with Homestore.com, Metro Brokers offers its
associates the
best virtual tour product on the market utilizing the patented IPIX
technology. Each tour
comes with a custom-made rider that goes on the yard sign.
• GMAC Product & Reference Guide
-
A catalog of marketing items available to GMAC Real Estate associates
from preferred vendors across
the country. The prospecting and client follow-up programs
are particularly useful.
• Elegant Homes Division
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A marketing program specifically designed for the luxury home market
that offers sales associates an
array of enhanced sales materials, signage and advertising opportunities.
• The Real Estate Book (TREB) advertising partnership
-
Our partnership with TREB allows us to offer our associates single-listing
advertising in
the TREB book of choice for as little as $37 per listing in some cases.
TREB is consistently ranked as
the second leading resource for metro Atlanta homebuyers after
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Corporate Marketing
• Hot Properties
- Metro Brokers' exclusive photo listing magazine is published twelve times a year with a distribution of more than
50,000 copies at more than 1,000 locations throughout metro Atlanta,
including 127 Kroger grocery stores and now 134 Publix grocery
stores.
The full color magazine advertises every NEW Metro Brokers' listing at no cost to our associates.
• Radio and TV spots
• Newspapers
-
Atlanta Journal-Constitution
- Atlanta Business Chronicle
• metrobrokers.com
-
Atlanta’s largest database of homes for sale – 90,000
homes
- Top search engine placement on Google,
Yahoo and MSN
- Networked to the Realtor.com, AJCHomefinder.com,
Homes.com, Trulia.com, RealEstate.com and the GMAC Real Estate family of web sites
- Named the best Realtor web site
four years in a row by the Greater Atlanta Home
Builders Association (GAHB)
- Personal web pages for every associate
• Know Atlanta, Metro Atlanta Chamber of Commerce Newcomer’s
Guide, and Newcomer Magazine
-
Regular advertising in magazines that target new residents and corporate
transferees to Atlanta
• Public relations team
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In-house communications team committed to finding opportunities
to promote Metro Brokers and
its associates through the news media, special events and promotions
- Publishes monthly newsletter, The
Metro Messenger
• AJC/Ultimate Atlanta School Guide
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Metro Brokers is the sole sponsor of the most comprehensive online guide to
Atlanta area schools anywhere at www.ajchomefinder.com. Printed
copies are available at Borders, Barnes & Noble and Chapter 11 bookstores.
An abbreviated version of the school guide can also be found on metrobrokers.com.
• Outdoor billboards
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