Marketing

BHGRE Metro Brokers’ agents benefit from a multi-media campaign that targets more than 500 million consumers every year through TV, billboard, internet and national print advertising. Agents are also able to take advantage of the marketing tools designed especially for their business.

Corporate Marketing Support

  • Award-Winning metrobrokers.com – BHGRE Metro Brokers' award-winning web site features Atlanta's largest database of homes for sale (more than 100,000 homes). All of the listings in FMLS, GaMLS and Northeast GaMLS are imported daily, combined and duplicates removed. The site features top search engine placement on Google and Yahoo and is networked to ajchomefinder.com, realtor.com, trulia.com, zillow.com and hundreds of other industry web sites. The site was named best Realtor web site four years in a row by the Greater Atlanta Home Builders Association (GAHBA).
  • Billboards –Our four strategically placed billboards feature an electronic message board that is updated daily with the number of homes for sale in GaMLS, FMLS and Northeast GaMLS (minus duplicate listings). Every other day, positive messages about the real estate industry are posted to keep Atlantans wondering what the billboards will say next. These billboards have been featured in numerous news stories and continue to captivate metro Atlantans.
  • Print & TV Ads - Metro Brokers achieves nearly 500 million consumer impressions every year through its multimedia advertising campaign. Thirty second commercials can be seen on all the broadcast television networks during prime time and on select cable channels. Our print campaign includes institutional advertising in the Atlanta Journal-Constitution, The Real Estate Book and many of the community newspapers throughout our coverage area.
  • PR Team - Our in-house communications team is committed to promoting BHGRE Metro Brokers and its associates through the news media, special events, promotions and our monthly newsletter, The Metro Messenger. Metro Mike, our costumed ambassador of goodwill, attends parades, community events and parties.

Tools for Agents

  • Agent Web Sites - Every associate receives a fully customizable, professionally designed web site at no cost to promote their listings, qualifications and services. It has the best metro Atlanta and north Georgia listing search available and is integrated with a CRM software.
  • Prominent Online Presence – Our agents' listings are sent to hundreds of web sites to increase their visibility and provide them with more leads.
  • Market Reports – Our agents stay on top of current market conditions with market reports such as supply and demand as well as months supply.
  • Super Sunday -This open house event is held the second Sunday of each month. An online system allows agents to donate open houses to certified hosting agents. Hundreds of open houses are available and Metro Brokers gives away $1,000 in a random drawing to an open house visitor. Plus, thousands of dollars are spent to advertise the event on TV, the internet and in print to attract more clients.
  • Listing Flyer Templates – Agents have access to a variety of customizable listing flyers.
  • Free Flyers & Brochures – Our agents enhance their client presentations with BHGRE Metro Brokers' professionally designed and printed flyers and brochures at no cost to them.
  • Premium Service - This program promises customers outstanding service. It distinguishes our agents from other Atlanta Realtors and is supported by marketing materials.
  • Premier Selection - A marketing program specifically designed for the luxury home market that offers sales associates an array of enhanced sales materials, signage and advertising opportunities.
  • Supply Superstore - Our in-house marketing store stocks customized marketing materials, signs, clothing, novelty items, sales presentation materials and more. Numerous marketing flyers and brochures are available at no cost to associates.
  • Discounts Available - Our partnerships with the Atlanta-Journal Constitution and The Real Estate Book allows us to offer incredible savings to our associates on advertising in these publications, as well as ajchomefinder.com. In addition, we offer discounted virtual tours, professional headshots and much more.