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Competition takes it on the chin (again) in 2005

The numbers are in! Metro Brokers/GMAC Real Estate grew its Atlanta real estate market share by three percent in 2005, while the other top five Atlanta residential real estate companies lost market share by as much as 19 percent.

And out of the top five residential real estate companies, Metro Brokers is the only one to increase its market share growth over the last six years. The other four companies experienced market share declines over that same period by an average of 21.25 percent.

Metro Brokers did even better in specific submarkets of Atlanta last year. The company saw double-digit market share gains in Cherokee, Dunwoody, East Cobb, Fayette, Forsyth, Gilmer, Gwinnett, Intown Atlanta, Newton, North Fulton, Rockdale, South Fulton, Spalding, and West Cobb.

The company remains the market share leader south of I-20. In fact, Metro Brokers sells more homes south of I-20 than any other real estate company by nearly a 2 to 1 margin.

According to Metro Brokers President and CEO Kevin Levent, the primary reason for the company's market-leading growth is the increased productivity of its sales associates.

"Our associates sold more homes than any other year in the history of our company," Levent said. "Our training programs and the support from our one-stop shop of services gives associates the tools they need to succeed.”

The company has almost 2,400 licensees, which makes Metro Brokers the largest license holder in the state of Georgia.

Metro Brokers has created a series of market share flyers to assist associates with listing presentations. The flyers are free from the Supply Superstore. Associates can also download and print the market share flyers from the MetroNet by clicking on “Marketing Tools.”

The market share study was completed by Smart Numbers, an independent, Atlanta-based company that provides residential real estate information, analysis and forecasting. Smart Numbers used closing data from MLS and FMLS to compile its report.

Metro Brokers/GMAC Real Estate, Atlanta, GA. A licensed real estate broker in Georgia, North Carolina, South Carolina and Tennessee. Equal Housing Opportunity
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