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Competition takes it on the chin (again) in 2005
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The numbers are in! Metro Brokers/GMAC Real Estate grew its Atlanta
real estate market share by three percent in 2005, while the other top
five Atlanta residential real estate companies lost market share by as
much as 19 percent.
And out of the top five residential real estate companies, Metro Brokers
is the only one to increase its market share growth over the last six
years. The other four companies experienced market share declines over
that same period by an average of 21.25 percent.
Metro Brokers did even better in specific submarkets of Atlanta last
year. The company saw double-digit market share gains in Cherokee,
Dunwoody, East Cobb, Fayette, Forsyth, Gilmer, Gwinnett, Intown Atlanta,
Newton, North Fulton, Rockdale, South Fulton, Spalding, and West Cobb.
The company remains the market share leader south of I-20. In fact,
Metro Brokers sells more homes south of I-20 than any other real estate
company by nearly a 2 to 1 margin.
According to Metro Brokers President and CEO Kevin Levent, the primary
reason for the company's market-leading growth is the increased
productivity of its sales associates.
"Our associates sold more homes than any other year in the history of
our company," Levent said. "Our training programs and the support from
our one-stop shop of services gives associates the tools they need to
succeed.”
The company has almost 2,400 licensees, which makes Metro Brokers the
largest license holder in the state of Georgia.
Metro Brokers has created a series of market share flyers to assist
associates with listing presentations. The flyers are free from the
Supply Superstore. Associates can also download and print the market
share flyers from the MetroNet by clicking on “Marketing Tools.”
The market share study was completed by Smart Numbers, an independent,
Atlanta-based company that provides residential real estate information,
analysis and forecasting. Smart Numbers used closing data from MLS and
FMLS to compile its report. |