Inman News, a national real estate publication, hosted their Real Estate Connect conference in Aug., and President and CEO Kevin Levent was an honored guest at the event. He was asked to take part in a debate with another CEO about the concepts of cost-based service and branding.

As always, Levent was a favorite with the audience as one of the top brokers in the nation. He spoke about how full service companies provide the best possible service to consumers, and how customer service is one of the most important aspects of the real estate industry.

In addition, the other CEO questioned the value of a brand, but Levent stressed the importance of having a respectable brand association. He listed several advantages including relocation-related business and agent benefits. And even under the banner of a big brand, Levent noted that there is a lot of flexibility. “A brand is what you make of it and what the consumer feels about it. A franchise is only what the franchisee makes of it.”

Better Homes and Gardens Real Estate Metro Brokers has 28 metro Atlanta and north Georgia offices and offers a wide range of real estate services including residential and commercial sales; pre- and post-license training; corporate relocation; new home sales and marketing; and insurance, mortgage and title/closing services.

The company is the largest Better Homes and Gardens Real Estate franchise in the world and has more than tripled in size over the last five years with almost 2,200 licensees, making the company the largest license holder in the state of Georgia. BHGRE Metro Brokers is also the number one selling broker in metro Atlanta and north Georgia.

To contact BHGRE Metro Brokers, call 404.843.2500 or click contact us