GMAC Real Estate's Premier Service program is widely considered the most innovative and comprehensive customer service program in the real estate industry. The program provides GMAC Real Estate sales associates with tools to help explain their role and demonstrate their commitment to providing the best customer service available from any Atlanta real estate company in the industry.

Statistics indicate that buyers and sellers fail to see any difference in real estate companies or agents. Why is this? Customers do not understand what we do to earn our commissions, feel powerless during the transaction and do not trust us to be on their side. Research tells us that what customers really want from a real estate transaction--value and control. They want value when measured against the commission they pay; and they want the feeling of control that comes from being informed about and involved in all aspects of the home-buying and selling process.

Through the Premier Service program, sales associates are better able to explain their role, define the value they bring and consequently defend their commissions.

If you have questions regarding this class or other Atlanta real estate questions, email academy@metrobrokers.com.